![rpc-success-story-telekom-fachmarkt-concept](https://www.rpc-partners.com/_Resources/Persistent/1/e/1/b/1e1bb8e94a5ef894ae012ec4ada7a6576a7fb4dd/telekom-fachmarkt-concept-1-1171x645.jpg)
Telekom Fachmarkt Concept
![telekom-fachmarkt-concept-1 telekom-fachmarkt-concept-1](https://www.rpc-partners.com/_Resources/Persistent/6/0/e/6/60e6b9869f37ccf81e67ac5693b1fc80a2d36369/telekom-fachmarkt-concept-1-1171x650.jpg)
Scenography
![telekom-fachmarkt-concept-2 telekom-fachmarkt-concept-2](https://www.rpc-partners.com/_Resources/Persistent/7/8/b/a/78ba8a03b280a4065dfa3be2d80046c3a3b3ab16/telekom-fachmarkt-concept-2-1647x752.png)
The Challenge
The main focus was to reuse existing furniture and revive it in a new context to become sustainable and fair at the same time. New arrangements of furniture create a completely new spatial situation and scenography. Cozy and homely elements are integrated, which transfer a new feeling of the space. Customer will feel like home and be able to relax as if they were in their own living-room. Small details such as decorative elements or lighting support this homely atmosphere. This comfortable sense of well-being leaves a long-lasting emotional impression on the customer. It encourages the customer to linger longer and t engage even better with the products and the brand itself.
The design concept & storytelling
![telekom-fachmarkt-concept-3 telekom-fachmarkt-concept-3](https://www.rpc-partners.com/_Resources/Persistent/8/4/e/4/84e474749e4655bb02083a3fe2b4f8c5091a490e/telekom-fachmarkt-concept-3-1920x831.png)
Adjustable design for all sizes
Large
![telekom-fachmarkt-concept-4-1 telekom-fachmarkt-concept-4-1](https://www.rpc-partners.com/_Resources/Persistent/6/1/7/7/617792ce42e501a236c677a5e8e5ff86a5271b20/telekom-fachmarkt-concept-4-400x334.png)
Medium
![telekom-fachmarkt-concept-4-2 telekom-fachmarkt-concept-4-2](https://www.rpc-partners.com/_Resources/Persistent/e/a/0/a/ea0a32b687b3a44b2db1469786cb8a0cf7ca6ef1/telekom-fachmarkt-concept-4-400x334.png)
Small
![telekom-fachmarkt-concept-4-3 telekom-fachmarkt-concept-4-3](https://www.rpc-partners.com/_Resources/Persistent/8/5/a/d/85ad546d15a11f77ff2663a94cf823c24378ab7f/telekom-fachmarkt-concept-4-400x334.png)
Floorplan configuration
![telekom-fachmarkt-concept-4-4 telekom-fachmarkt-concept-4-4](https://www.rpc-partners.com/_Resources/Persistent/f/7/6/9/f769702e636d4af1611d3082c4b7c2ab98e4820a/telekom-fachmarkt-concept-4-404x473.png)
![telekom-fachmarkt-concept-4-5 telekom-fachmarkt-concept-4-5](https://www.rpc-partners.com/_Resources/Persistent/6/2/c/4/62c405b8e57538c803af5b172d99585b72c5962b/telekom-fachmarkt-concept-4-404x473.png)
![telekom-fachmarkt-concept-4-6 telekom-fachmarkt-concept-4-6](https://www.rpc-partners.com/_Resources/Persistent/a/6/6/8/a668c4822a1ca062ab01404e405b74dbe1d8b89f/telekom-fachmarkt-concept-4-404x473.png)
The design
Our concept can be adapted to different sizes and shapes of any floorplans.
We created a place that makes the brand unmistakable and creates a direct recognition value. The color magenta cannot be overlooked in any environment and literally attracts customers to the shop area.
![telekom-fachmarkt-concept-5 telekom-fachmarkt-concept-5](https://www.rpc-partners.com/_Resources/Persistent/1/b/2/b/1b2be38951927510179a30177c690e9240e2751c/telekom-fachmarkt-concept-5.jpg)
![telekom-fachmarkt-concept-6 telekom-fachmarkt-concept-6](https://www.rpc-partners.com/_Resources/Persistent/4/9/d/d/49dde86cdfc324604ebe2924c91d5a876f64d827/telekom-fachmarkt-concept-6.jpg)
![telekom-fachmarkt-concept-7 telekom-fachmarkt-concept-7](https://www.rpc-partners.com/_Resources/Persistent/d/5/c/c/d5cc3ab560ca0c7bf46b10527fa4897f98dd8d42/telekom-fachmarkt-concept-7.jpg)
![telekom-fachmarkt-concept-8 telekom-fachmarkt-concept-8](https://www.rpc-partners.com/_Resources/Persistent/6/f/b/2/6fb219527386445049188b2e61df3d0f9abe530c/telekom-fachmarkt-concept-8.jpg)
![telekom-fachmarkt-concept-9 telekom-fachmarkt-concept-9](https://www.rpc-partners.com/_Resources/Persistent/1/d/d/d/1ddd78288e5429b35909cf0c9fb9e45711e3cf05/telekom-fachmarkt-concept-9-600x689-500x600.jpg)
![telekom-fachmarkt-concept-10 telekom-fachmarkt-concept-10](https://www.rpc-partners.com/_Resources/Persistent/c/b/2/d/cb2d3fe83ff5e06062012b36a1a5488f972d574a/telekom-fachmarkt-concept-10-564x677-500x600.jpg)