Key challenges
Omnichannel reinvention
Brands must unify stores, e-commerce, and apps into seamless journeys customers love.
Digital & in-store experience expectations
Customers expect digital-first experiences, blended into physical journeys — AI and analytics need to unlock relevance, loyalty, and incremental revenue.
Sustainable efficiency
Cost control and climate targets demand circular models, longevity and ethical materials. Greener supply chains and operations define competitiveness.
Workforce transformation
New staff roles, digital tools, and cultural shifts redefine frontline capabilities.
Trend agility & shifting demographics
Rapidly changing consumer preferences and lifestyle shifts require adaptive branding and customer experience.
Tomorrow’s retail success will depend on how fast organizations turn insight into action. At rpc, our mission is to make that transformation measurable — and build loyalty at scale.
Jan Schemuth, Head of Retail
Approach
We help premium retailers turn complexity into performance — from vision to store floor.
The retail landscape is shifting fast. Premium brands must evolve their customer experience, empower their people, and deliver measurable growth — without losing what makes them unique.
At rpc, we combine data, design, and hands-on execution to make that transformation real.
Insight to Action
We uncover what truly drives customer behavior — across digital, physical, and human touchpoints.
By translating insight into actionable retail strategies, we help brands lift satisfaction, conversion, and loyalty where it matters most.
Performance by Design
We turn data into performance.
Our transparent frameworks connect KPIs, processes, and people to create a real-time view of what drives success.
From store dashboards to omnichannel metrics, we make performance measurable and manageable — every day.
Capability that Scales
Transformation lasts only if teams own it.
rpc designs and delivers global learning programs that build the skills, confidence, and agility retail organizations need to thrive with new tools and business models.
Execution that Sticks
We don’t stop at strategy.
rpc works on-site with client teams to implement initiatives, align regional networks, and ensure every concept lands in-store — with measurable impact across markets.
In a nutshell: What we bring to the table
We help organizations transform by focusing on what really matters:
- Co-creation from day one – We work side by side with your teams to design solutions that truly fit.
- People, processes, data – Our transformation triangle ensures a balanced, holistic approach.
- From strategy to execution – We connect every step of the journey to drive real results.
- Cross-industry perspective – Fresh thinking from retail and automotive sparks innovation.
- Empowered teams – We build capabilities that make change stick and deliver measurable impact.
Work
Behind every shift lies a decision: to challenge the status quo and shape something better. That’s where our work begins – alongside the people who dare to move first.
RETAIL
Quantifying Touchpoint Value in Customer Journeys
Establishment of a data-driven Retail Performance Framework to measure and optimize the commercial impact of all retail touchpoints, leveraging customer-centric KPIs, attribution modeling, and behavioral data insights to uncover revenue drivers, synergy effects, and white spots across the customer journey.
RETAIL
Driving Footfall Through Experience-Led Retail Design
Customer-centric store redesign featuring shareable moments, seamless online integration, and flexible event spaces optimized visitor flow and created Instagram-worthy experiences to boost drive-to-store traffic and brand engagement.
RETAIL
Scaling Growth Through Strategic Process Standardization
Systematic review of 400 processes across headquarters and markets delivered one strategic organizational blueprint with optimized FTE structure and clear governance model for future growth.
Driving change
Innovative ideas for leaders in retail
Experts
Our team brings decades of combined experience from leadership roles and consulting. They know the sector’s nuances and are passionate about enabling your teams to succeed – whether it’s through strategy workshops, on-the-ground coaching, or full-scale program management.
