Retail

The luxury sector is evolving—shrinking market growth, changing consumer values, supply chain scrutiny and rising demand for experiential, sustainable brands define the industry shift. At rpc, we partner with luxury and lifestyle brands to blend heritage and innovation. From supply chain transparency and renewal of craftsmanship to customer experience design and digital-luxury formats—we co-create strategies that balance exclusivity, impact and scale.

Key challenges

Slowing growth & shifting demographics: The luxury client base is shrinking and fragmenting: Gen Z and Millennials prioritize experience, authenticity and craftsmanship over logos and heritage.

Trade uncertainty & tariff risk: Recent US‑EU trade deals and Swiss tariffs introduce pricing volatility and highlight operational risk for export-heavy luxury players.

Supply chain transparency & ethics: Investigations into labor practices challenge the trust economy—brands must go beyond audits toward accountable sourcing and digitized traceability.

Digital & in-store experience expectations: Customers expect digital-first experiences—AR, personalization, concierge services—seamlessly layered onto physical luxury retail journeys.

Sustainability as differentiation: Circular models, longevity, and ethical materials are no longer add-ons—they define modern luxury competitiveness.

From vision to rollout — we help you get it done

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At rpc, we combine deep industry expertise with a hands-on mindset. Our solutions emerge at the intersection of market demands, organizational goals, and operational feasibility.

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We are transformation partners — from first vision to scaled implementation. Our services are designed to initiate, activate, and scale change in a structured and human-centered way.

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Through our cross-functional service portfolio — from people empowerment and performance management to program rollouts and digital tools — we help turn ambition into measurable impact.

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In a changing industry, the best strategy is one your people can actually deliver.

Matthias Braun​, Partner

Approach

rpc helps premium brands evolve without losing their edge. We rethink omnichannel journeys, elevate retail experiences, and empower frontline excellence across markets. From concept to store, we align brand values with performance, enabling measurable growth through exceptional customer connection.
 

1

Customer-centric retail transformation

Redesigning the customer journey and enabling networks to meet rising expectations with agility and consistency.

2

Performance management and data-driven steering

Creating transparent, actionable frameworks to measure and optimize performance in real time.

3

Capability 
building and upskilling

Delivering global learning programs that prepare teams for digital tools and new business models.

4

End-to-end implementation 
and rollout

Ensuring initiatives take root through hands-on implementation across regions and markets.

Work

Behind every shift lies a decision: to challenge the status quo and shape something better. That’s where our work begins – alongside the people who dare to move first.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

TELECOMMUNICATION

Boosting CX with in-store 
voice AI

Analyzing 100+ consultations to improve customer experience through AI-powered, GDPR- and EU AI Act–compliant in-store voice insights.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

AUTOMOTIVE

Turning data into business impact with tailor-made LLMs

Transforming 21,500+ monthly votes and comments from internal and external data into actionable business insights.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

TECHNOLOGY

Elevating proficiency with AI knowledge assistant

Reducing coordination time by 35% with an AI powered personal knowledge assistant that enables employees to systematically access data by presenting it in an easy-to-understand way.

Experts

Our team brings decades of combined experience from leadership roles and consulting. They know the sector’s nuances and are passionate about enabling your teams to succeed – whether it’s through strategy workshops, on-the-ground coaching, or full-scale program management.

Partner
Erik Bellendir

Hallo, das ist ein kleiner Intro Text zu Erik. Erik ist einer unserer Experten. 

Managing Director
Christian Feilmeier

Hallo, das ist ein kleiner Intro Text zu Christian. Christian ist einer unserer Experten.

Senior Partner
Jan Schemuth

Hallo, das ist ein kleiner Intro Text zu Jan. Jan ist einer unserer Experten.

Senior Manager
Philipp Kranich

Hallo, das ist ein kleiner Intro Text zu Philipp. Philipp ist einer unserer Experten.

Principal
Thomas Pauli

Hallo, das ist ein kleiner Intro Text zu Thomas. Thomas ist einer unserer Experten.

Let’s move forward – together

We're not here to tell our clients what to do. We’re here to help them do it – with clarity, confidence, and a shared goal. Reach out to us to explore how we can support your journey.

Contact

In a nutshell: What we bring to the table

We help organizations transform by focusing on what really matters:

  • Co-creation from day one – We work side by side with your teams to design solutions that truly fit.
  • People, processes, data – Our transformation triangle ensures a balanced, holistic approach.
  • From strategy to execution – We connect every step of the journey to drive real results.
  • Cross-industry perspective – Fresh thinking from retail and automotive sparks innovation.
  • Empowered teams – We build capabilities that make change stick and deliver measurable impact.

Whether through a short workshop, pilot, or full enablement – 
we’re ready when you are.

So, what's your challenge?

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We're ready to kick-start your 
AI-driven customer-centric transformation.

Sandra Loos is managing director at rpc – The Retail Performance Company and expert for training and qualification.
Michael Erz
Managing Director
info@rpc-partners.com