Key challenges - our solutions
Each segment within the commercial vehicle landscape requires tailored strategies.
Below, we highlight how we support our clients in the following areas:
- Agricultural Machinery – Smart services for seasonal efficiency and sustainability
- Trucks & Bus – Rethinking mobility for fleets, drivers, and passengers
- Construction – Building under pressure with connected equipment and processes
Agricultural Machinery
Smart services for a connected agriculture.
The agricultural machinery sector is undergoing a profound transformation. Manufacturers, dealers, and customers must collaborate more closely to unlock the full potential of digital services. With seasonal peaks, complex machine fleets, and increasing sustainability demands, the challenge lies not only in technology—but in integrating it across the entire value chain.
Key Challenges:
- Fragmented dealer networks and low digital maturity
- High investment pressure with shrinking margins
- Need for customer-centric service and communication models
Our Approach:
We support manufacturers and dealers in developing smart sales and service processes — from strategy to implementation. Together, we shape the future of agricultural machinery to be digital, efficient, and customer-focused.
Trucks
& Bus
Rethinking mobility—for fleets, drivers, and passengers.
The commercial vehicle industry is in the midst of a paradigm shift. Electrification, connectivity, and new mobility concepts are reshaping sales and service requirements. OEMs must establish multi-touchpoint sales models, build direct customer relationships, and maintain service excellence across regions and brands.
Key Challenges:
- Dealer network transformation through consolidation and digitization
- Complex B2B sales processes with evolving buying teams
- Uptime guarantees and connected service processes as key differentiators
Our Approach:
We help OEMs and dealers future-proof their sales and service organizations —with a focus on efficiency, customer centricity, and digital excellence.
Construction
Building under pressure—with smart machine connectivity.
The construction equipment sector faces intense pressure for efficiency and sustainability. Digital solutions promise transparency and control—but implementation often fails due to fragmented processes and lack of integration. Manufacturers and dealers must find new ways to anticipate customer needs and deliver real value.
Key Challenges:
- Project logistics and machine connectivity as strategic levers
- Safety requirements and regulatory complexity
- Demand for scalable digital service and support models
Our Approach:
We co-create digital ecosystems that intelligently connect machines, people, and processes — for greater productivity, safety, and customer satisfaction.
In a changing industry, the best strategy is one your people can actually deliver.
Erik Bellendir, Partner
Work
Behind every shift lies a decision: to challenge the status quo and shape something better. That’s where our work begins – alongside the people who dare to move first.
TELECOMMUNICATION
Boosting CX with in-store
voice AI
Analyzing 100+ consultations to improve customer experience through AI-powered, GDPR- and EU AI Act–compliant in-store voice insights.
AUTOMOTIVE
Turning data into business impact with tailor-made LLMs
Transforming 21,500+ monthly votes and comments from internal and external data into actionable business insights.
TECHNOLOGY
Elevating proficiency with AI knowledge assistant
Reducing coordination time by 35% with an AI powered personal knowledge assistant that enables employees to systematically access data by presenting it in an easy-to-understand way.
Experts
Our experts bring a strong mix of industry backgrounds and consulting experience to help you move from strategy to execution. Whether it’s designing future-ready sales approaches, enabling your dealer and service network, or managing large-scale capability programs, we work side by side with your teams to make transformation happen.
Let’s move forward – together
We're not here to tell our clients what to do. We’re here to help them do it – with clarity, confidence, and a shared goal. Reach out to us to explore how we can support your journey.
In a nutshell: What we bring to the table
We help organizations transform by focusing on what really matters:
- Co-creation from day one – We work side by side with your teams to design solutions that truly fit.
- People, processes, data – Our transformation triangle ensures a balanced, holistic approach.
- From strategy to execution – We connect every step of the journey to drive real results.
- Cross-industry perspective – Fresh thinking from retail and automotive sparks innovation.
- Empowered teams – We build capabilities that make change stick and deliver measurable impact.
Whether through a short workshop, pilot, or full enablement –
we’re ready when you are.
Fuel for transformation
Fresh ideas for those shaping change
