Commercial Vehicles

The commercial vehicle market is under pressure: New drivetrains, digital services, and rising customer expectations meet high costs, regulatory demands, and volatile supply chains. To stay ahead, companies must rethink their business from sales to service – customer-centric, efficient, and future-ready. At rpc, we help industry leaders turn complexity into measurable results — from developing new services and strengthening fleet sales to preparing dealer networks for a digital future. 

Key challenges

Electrification under operational constraints
The transition to electric commercial vehicles brings complex implications for range, payload, and charging infrastructure. Manufacturers must accelerate electrification while ensuring vehicles meet the uptime and performance demands of fleet customers — all without disrupting existing service operations or compromising cost-efficiency.

Increasing regulatory pressure across markets
Stricter emission standards, safety requirements, and local transport policies demand robust, agile compliance strategies. Commercial vehicle players need to navigate heterogeneous regulations across global markets while aligning their product and service portfolios accordingly.

Evolving B2B customer expectations
Fleet operators and logistics companies increasingly expect more than just a product — they demand total cost transparency, seamless fleet management, predictive maintenance, and data-driven performance. Meeting these expectations requires a new level of integration between product, digital services, and aftersales.

Digitization of sales and service
Traditional dealer-led sales approaches often fall short in serving complex B2B use cases. Commercial vehicle manufacturers must develop multi-touchpoint sales journeys, enable direct sales where applicable, and digitize service and support processes to ensure uptime and reliability for fleet clients.

Pressure on network efficiency and scalability
The growing complexity of products, services, and ownership models puts pressure on service networks. From onboarding electrified vehicles to delivering uptime guarantees, dealer and service networks must evolve — operationally and structurally — to stay competitive.

Workforce transformation and capability building
Sales and service teams are facing a steep learning curve. New technologies, customer interfaces, and performance expectations require continuous upskilling, digital enablement, and cultural change throughout the value chain.

From vision to rollout — we help you get it done

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At rpc, we combine deep industry expertise with a hands-on mindset. Our solutions emerge at the intersection of market demands, organizational goals, and operational feasibility.

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We are transformation partners — from first vision to scaled implementation. Our services are designed to initiate, activate, and scale change in a structured and human-centered way.

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Through our cross-functional service portfolio — from people empowerment and performance management to program rollouts and digital tools — we help turn ambition into measurable impact.

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In a changing industry, the best strategy is one your people can actually deliver.

Erik Bellendir​, Partner

Approach

rpc helps commercial vehicle manufacturers and fleet players tackle complex market demands through smart, customer-centric solutions. We co-create service models, strengthen sales and aftersales networks, and enable agile, data-driven performance. By bridging strategy and execution, we empower teams to deliver consistent, high-impact experiences that drive efficiency, loyalty, and sustainable growth.
 

1

Customer-centric retail transformation

Redesigning the customer journey and enabling networks to meet rising expectations with agility and consistency.

2

Performance management and data-driven steering

Creating transparent, actionable frameworks to measure and optimize performance in real time.

3

Capability 
building and upskilling

Delivering global learning programs that prepare teams for digital tools and new business models.

4

End-to-end implementation 
and rollout

Ensuring initiatives take root through hands-on implementation across regions and markets.

Work

Behind every shift lies a decision: to challenge the status quo and shape something better. That’s where our work begins – alongside the people who dare to move first.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

TELECOMMUNICATION

Boosting CX with in-store 
voice AI

Analyzing 100+ consultations to improve customer experience through AI-powered, GDPR- and EU AI Act–compliant in-store voice insights.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

AUTOMOTIVE

Turning data into business impact with tailor-made LLMs

Transforming 21,500+ monthly votes and comments from internal and external data into actionable business insights.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

TECHNOLOGY

Elevating proficiency with AI knowledge assistant

Reducing coordination time by 35% with an AI powered personal knowledge assistant that enables employees to systematically access data by presenting it in an easy-to-understand way.

Experts

Our experts bring a strong mix of industry backgrounds and consulting experience to help you move from strategy to execution. Whether it’s designing future-ready sales approaches, enabling your dealer and service network, or managing large-scale capability programs, we work side by side with your teams to make transformation happen.

Let’s move forward – together

We're not here to tell our clients what to do. We’re here to help them do it – with clarity, confidence, and a shared goal. Reach out to us to explore how we can support your journey.

Contact

In a nutshell: What we bring to the table

We help organizations transform by focusing on what really matters:

  • Co-creation from day one – We work side by side with your teams to design solutions that truly fit.
  • People, processes, data – Our transformation triangle ensures a balanced, holistic approach.
  • From strategy to execution – We connect every step of the journey to drive real results.
  • Cross-industry perspective – Fresh thinking from retail and automotive sparks innovation.
  • Empowered teams – We build capabilities that make change stick and deliver measurable impact.

Whether through a short workshop, pilot, or full enablement – 
we’re ready when you are.

So, what's your challenge?

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We're ready to kick-start your 
AI-driven customer-centric transformation.

Sandra Loos is managing director at rpc – The Retail Performance Company and expert for training and qualification.
Michael Erz
Managing Director
info@rpc-partners.com