Commercial Vehicles

The commercial vehicle market is under pressure: New drivetrains, digital services, and rising customer expectations meet high costs, regulatory demands, and volatile supply chains. To stay ahead, companies must rethink their business from sales to service – customer-centric, efficient, and future-ready. At rpc, we help industry leaders turn complexity into measurable results — from developing new services and driving sales to preparing dealer networks for a digital future. 

Whether it's agricultural machinery, Trucks & Bus, Building Machinery or Intralogistics — each segment faces unique challenges and opportunities. To address these differences effectively, we’ve structured our approach into four key clusters:

Agricultural Machinery

Agricultural Machinery

Smart services for efficiency and a connected agriculture.

Truck & Bus

Truck & Bus

Redefining mobility for every journey and experience.

Building Machinery

Construction Machinery

Building under pressure with connected equipment and processes.

Intralogistics

Intralogistics

Empowering seamless flow in modern intralogistics operations.

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In a changing industry, the best strategy is one your people can actually deliver.

Erik Bellendir​, Head of Commercial Vehicles

From vision to rollout — we help you get it done

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At rpc, we combine deep industry expertise with a hands-on mindset. Our solutions emerge at the intersection of market demands, organizational goals, and operational feasibility.

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We are transformation partners — from first vision to scaled implementation. Our services are designed to initiate, activate, and scale change in a structured and human-centered way.

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Through our cross-functional service portfolio — from people empowerment and performance management to program rollouts and digital tools — we help turn ambition into measurable impact.

Work

Behind every shift lies a decision: to challenge the status quo and shape something better. That’s where our work begins – alongside the people who dare to move first.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

AGRICULTURAL MACHINERY

DMS Strategy 
& Rollout Review

Assessment of retail DMS roll-out to increase roll-out speed and efficiency, user adoption, and operational impact.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

TRUCK & BUS

Retail 
Digitalisation Initiative​

Retail digitalisation process & IT framework; incl. roll-out project management, change management & dealer training​.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

BUILDING MACHINERY

International 
Retail Sales Academy​

Set-up of an international Sales Academy for dealers, including learning path development, content development and training delivery​.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

INTRALOGISTICS

Sales 
Performance Booster​

Sales performance coaching program development, performance benchmarking & gap analysis, and action implementation​.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

AGRICULTURAL MACHINERY

Dealer Excellence Framework 
& Assessment

Development of “ideal” dealer frame-work, incl. retailer maturity assessment and improvement action development.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

TRUCK & BUS

Electric Boost Sales 
Training Event​

Specialised event-based sales training curriculum focused on new electric product portfolio, incl. customer journey​.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

BUILDING MACHINERY

Aftersales 
Strategy Review​

Review of new global AS Strategy elements and developing them further into a concise new Aftersales Strategy​.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

INTRALOGISTICS

Network 
Development Strategy​

Customer Persona and Journey based ‘Dealer of the Future’ network strategy development, incl. steering, standards, and processes​.

In a nutshell: What we bring to the table

We help organizations transform by focusing on what really matters:

  • Co-creation from day one – We work side by side with your teams to design solutions that truly fit.
  • People, processes, data – Our transformation triangle ensures a balanced, holistic approach.
  • From strategy to execution – We connect every step of the journey to drive real results.
  • Cross-industry perspective – Fresh thinking from retail and automotive sparks innovation.
  • Empowered teams – We build capabilities that make change stick and deliver measurable impact.

Experts

Our experts bring a strong mix of industry backgrounds and consulting experience to help you move from strategy to execution. Whether it’s designing future-ready sales approaches, enabling your dealer and service network, or managing large-scale capability programs, we work side by side with your teams to make transformation happen.

Erik Bellendir
Michael Erz
Sandra Loos

So, what's your challenge?

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We're ready to kick-start your 
customer-centric transformation.

Erik Bellendir is partner at rpc – The Retail Performance Company
Erik Bellendir
Partner
erik.bellendir@rpc-partners.com