Key challenges
Electrification under operational constraints
The transition to electric commercial vehicles brings complex implications for range, payload, and charging infrastructure. Manufacturers must accelerate electrification while ensuring vehicles meet the uptime and performance demands of fleet customers — all without disrupting existing service operations or compromising cost-efficiency.
Increasing regulatory pressure across markets
Stricter emission standards, safety requirements, and local transport policies demand robust, agile compliance strategies. Commercial vehicle players need to navigate heterogeneous regulations across global markets while aligning their product and service portfolios accordingly.
Evolving B2B customer expectations
Fleet operators and logistics companies increasingly expect more than just a product — they demand total cost transparency, seamless fleet management, predictive maintenance, and data-driven performance. Meeting these expectations requires a new level of integration between product, digital services, and aftersales.
Digitization of sales and service
Traditional dealer-led sales approaches often fall short in serving complex B2B use cases. Commercial vehicle manufacturers must develop multi-touchpoint sales journeys, enable direct sales where applicable, and digitize service and support processes to ensure uptime and reliability for fleet clients.
Pressure on network efficiency and scalability
The growing complexity of products, services, and ownership models puts pressure on service networks. From onboarding electrified vehicles to delivering uptime guarantees, dealer and service networks must evolve — operationally and structurally — to stay competitive.
Workforce transformation and capability building
Sales and service teams are facing a steep learning curve. New technologies, customer interfaces, and performance expectations require continuous upskilling, digital enablement, and cultural change throughout the value chain.
From vision to rollout — we help you get it done
At rpc, we combine deep industry expertise with a hands-on mindset. Our solutions emerge at the intersection of market demands, organizational goals, and operational feasibility.
We are transformation partners — from first vision to scaled implementation. Our services are designed to initiate, activate, and scale change in a structured and human-centered way.
Through our cross-functional service portfolio — from people empowerment and performance management to program rollouts and digital tools — we help turn ambition into measurable impact.

In a changing industry, the best strategy is one your people can actually deliver.
Erik Bellendir, Partner
Approach
rpc helps commercial vehicle manufacturers and fleet players tackle complex market demands through smart, customer-centric solutions. We co-create service models, strengthen sales and aftersales networks, and enable agile, data-driven performance. By bridging strategy and execution, we empower teams to deliver consistent, high-impact experiences that drive efficiency, loyalty, and sustainable growth.
Customer-centric retail transformation
Redesigning the customer journey and enabling networks to meet rising expectations with agility and consistency.
Performance management and data-driven steering
Creating transparent, actionable frameworks to measure and optimize performance in real time.
Capability
building and upskilling
Delivering global learning programs that prepare teams for digital tools and new business models.
End-to-end implementation
and rollout
Ensuring initiatives take root through hands-on implementation across regions and markets.
Work
Behind every shift lies a decision: to challenge the status quo and shape something better. That’s where our work begins – alongside the people who dare to move first.
Experts
Our experts bring a strong mix of industry backgrounds and consulting experience to help you move from strategy to execution. Whether it’s designing future-ready sales approaches, enabling your dealer and service network, or managing large-scale capability programs, we work side by side with your teams to make transformation happen.
Let’s move forward – together
We're not here to tell our clients what to do. We’re here to help them do it – with clarity, confidence, and a shared goal. Reach out to us to explore how we can support your journey.
In a nutshell: What we bring to the table
We help organizations transform by focusing on what really matters:
- Co-creation from day one – We work side by side with your teams to design solutions that truly fit.
- People, processes, data – Our transformation triangle ensures a balanced, holistic approach.
- From strategy to execution – We connect every step of the journey to drive real results.
- Cross-industry perspective – Fresh thinking from retail and automotive sparks innovation.
- Empowered teams – We build capabilities that make change stick and deliver measurable impact.
Whether through a short workshop, pilot, or full enablement –
we’re ready when you are.
Fuel for transformation
Fresh ideas for those shaping change