BETA.test Campaign
Success Story

BETA.test Campaign

ParkMatch is an app in its infancy that is ready for user testing. The tests were combined with a campaign to simultaneously raise awareness for the app. The idea - a scavenger hunt in Berlin at which the users reserve places to participate. This unique adventure will turns users into fans!
Client: ParkMatch
Project: User Testing
Parking Match - The Challenge

The Challenge

The challenge was to let various user groups (sizes varied between 300, 1.000 and 5.000) test the app and combining it with an emotional experience for them while also raising awareness for the brand and creating a marketing campaign that solely focuses on the brand.

The Design Concept & Storytelling

Park & Match


The test users apply for the limited places to participate in the scavenger hunt.

Park Match Influencer


Some test users provide the external effect before and during the event.

Park Match Community


Local Cafes and stores in Berlin are involved in the scavenger hunt which also leads to higher awareness.


The design elements feature vibrant colours and detailed illustrations. Elements of handwriting lead to a playful look and feel. The website that shows additional Information about the app and the registration for the scavenger hunt.

Park Match Design


The campaign will conquer the cityscape of Berlin. With eye-catching and modern posters and advertising pillars, we will attract people's attention and draw their attention to the scavenger hunt registration. The clear messages and appealing visual elements will help the app be perceived by Berliners as a trustworthy and useful solution to their parking problem.

Park Match Campaign

Social Media Content

We created social media posts that achieved a fresh and engaging presence on various platforms. Our creative and targeted posts have helped more people learn about and use this useful application.

Park Match Social Media

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Maike Burger is expert for customer experience and touchpoint management.
Maike Burger
Customer Centricity Expert