CX design

design a customer-centric store experience

By shaping human, physical and digital retail touchpoints, at rpc we uncover new ways to increase your business impact in an era of the seamless online and offline customer journey and inspire your customers. Our portfolio includes the design of retail stores, flagship stores, pop-up stores, web shops, apps, engagement events and immersive media.

services offered:

Business objectives

Customer and trend survey, target group profiles, competitor analysis, service portfolio, operational concept, business plan draft


Benchmark & trend studies, (multi-) channel and format typology, customer journey mapping, vision and mission statement of your CX, CX design style guide


Point of sale formats, touchpoint designs, brand architecture, mood boards for furniture, media and graphic designs


Content development, UX / UI design, interior design, product design, motion design, prototyping, service and design manuals


Store fitout, roll out, staffing, training, media production


Data analysis, coaching, performance management, training

In the future, people will take the advantages of technology for granted. When shopping is so intelligent and convenient, physical retail must make it surprising, exciting and human.

contact our design partner

Bernd Eigenstetter is partner at rpc – The Retail Performance Company and heads the Design line.
Bernd Eigenstetter
Bernd Eigenstetter heads the customer experience design line at rpc and has many years of design experience at bulthaupt, designaffairs, Designit Munich and Phoenix Design. His focus is on customer experience design, including the design of digital touchpoints as well as experiences in the room along the customer journey. 
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