BMW prospects and customers are invited to join ​a BMW training in a classroom setup to learn more about current and future technologies or offerings.

Automotive

strengthening customer engagement

Client
BMW Group

Project
BMW Classrooms

By designing and implementing the "BMW Classrooms" event platform, we successfully enable new and existing customers to experience the products and services of the BMW brand more effectively. 
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Due to a very extensive product range offered by BMW, it is increasingly difficult for new and existing customers to identify and understand the relevant products. As a premium learning experience, BMW Classrooms offers a platform for an interactive exchange to explain the product functionalities to customers more detailed.

Our solution includes the development of an interactive media package that can be easily and continuously adapted to show the latest information and features. The user-oriented hardware and software solutions are designed in such a way that dealers can select different scenarios at any time and respond directly to the needs of the participants within different settings and even events.

With BMW Classrooms we found a way to strengthen the connection between dealers and customers, allowing them to generate new leads, increase customer loyalty and bring the customer journey to a new level.

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approach in detail

1

Introduction and Guideline​. The Classroom hosts are given a selection of helpful documents to help them prepare and conduct a classroom.

2

Interactive Powerpoint​. We produced an intuitive interactive media selection that shows the key features of the classroom software or process being explained.

3

Checklists​ were developed for the Classroom host to run the event in a seamless way.

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explore our customer experience design expertise

let’s get in touch

expert
Bernd Eigenstetter is partner at rpc – The Retail Performance Company and heads the Design line.
Bernd Eigenstetter
Partner
about
Bernd Eigenstetter heads the customer experience design line at rpc and has many years of design experience at bulthaupt, designaffairs, Designit Munich and Phoenix Design. His focus is on customer experience design, including the design of digital touchpoints as well as experiences in the room along the customer journey. 
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