Unleash the power of
marketing consent

A holistic marketing consent strategy is a key competitive advantage – and pays off, especially in view of the end of third-party cookies. A customer’s marketing consent increases the acceptance of marketing measures and the effectiveness of the touchpoints along the customer journey.

Increase your marketing consent rate with our seven tips.  

May I have your consent, please?

We help you to build a marketing consent strategy along the customer journey and create the basis for a sustainable and successful marketing strategy by combining cookieless tracking and measures to successfully obtain marketing consent. 

The management of marketing consent is not just about meeting legal requirements for processing customer data, but rather represents freedom of action in marketing. High opt-in rates mean a higher reach for a user-centric, data-based approach leading to an increase of ROMI.

Are you ready for the end of third-party cookies? Download our free checklist now and review your marketing consent strategy!

Get your free checklist here:

Read more on marketing consent in our Study Report

Our checklist for a successful marketing consent strategy is based on key findings from our study. We examined the success rate of marketing consent in 6 different industries in 15 countries.

The study provides information on the phase of the customer journey in which marketing consent is obtained and via which channels. These results can be filtered individually by industry and country and are an important building block for our holistic approach.

Simply contact us via the contact form and we will send you the whitepaper "The Power of Marketing Consent".


With our holistic and data-driven approach,
 create successful digital strategies.








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Unleash the power of marketing consent

Petra Balzer ist Manager und Online Marketing Expertin bei rpc – The Retail Performance Company
Petra Balzer
Digital Marketing & Strategy