by Maike Burger

evolving traditional retail: what we can learn from e-commerce

It’s not all about technology – it’s the people that count! Online retailers have understood that motivated people are the driving force behind innovations. Considering this fact you might ask yourself why traditional retailers usually don’t use this potential. If they want to accelerate customer-centric innovations, they need to learn from e-commerce. Nobody is asking that traditional retailers provide innovations overnight on an agile basis, but they can learn from online stores.

three e-commerce gains to drive transformation

The key to success is constantly developing. Question yourself critically time and time again and learn to evolve with the customer needs. Together with your sales staff you will discover innovations, implement them quickly, and continue developing them during ongoing operations. 

#1: focus on employees

Innovation comes only from motivated people – they are the power behind the innovation and can make a difference if they are taken seriously and appreciated. Involve sales assistants much more in the development of retail formats and touchpoints as they are the face to the customer, knowing him or her best. They don‘t think in single store „locations“ but think to connect online and offline for outstanding customer experiences and customer journeys. 

#2: innovation power

Form teams of various experts. Give them enough time to spend outside the daily business. Receive innovative approaches concerning both customers and technology. You will see, as soon as their ideas are implemented, the employees are motivated to continue exploring more.

#3: implementation strength

As most of you might know, retail often requires a long lead time. Too long. This is exactly where e-commerce offers an advantage: Fast implementation. Launch a new format with minimal requirements and make it immediately accessible to customers. Use the customers‘ feedback to move forward. That’s what really customer orientation looks like!

The complete article is published on LinkedIn.

contact our consulting partner

expert
Michael Erz is partner at rpc – The Retail Performance Company and heads the consulting division.
Michael Erz
Partner
 
about
Leading rpc’s consulting division, Michael Erz has been integral to establishing and growing our consulting and business technology services since 2013. His broad skillset ranges from sales strategy support to design and optimization of business models
news
evolving traditional retail: what we can learn from e-commerceRead more...
digitalization in the sports industryRead more...
contact
We use cookies to ensure you get the best experience on our website. Privacy Policy.