P4U Header
Success Story

P4U
Website Design

P4U is a website dedicated to the padel community! We believe that padel is more than just a sport - it's a community of people who are passionate about fitness, fun and cooperation. The P4U website provides a platform for padel players and fans to connect, learn and engage. On P4U, we put the player first, and we invite you to join our community. 
Client: P4U
Project: Website Design
P4U Online

Challenge to face 

When it came to designing the padel website, major challenges included: limited awareness in some countries, technical difficulties, strong competition, language barriers and the integration of social media. However, a well thought-out strategy with clear navigation, appealing design, informative content and tight integration of social media could help to overcome these issues to build a successful website dedicated to the sport of padel. 

The UX & UI-Concept
 

P4U Usability

USABILITY

The website’s structure is user friendly and easy to navigate. The most important information like the rules of the game, tournaments and locations of sports fields are easy to find.

P4U Colors & Images

COLORS & IMAGES

The colours used are eye-catching and vivid to mirror the energy of the sport. Images and videos of Padel players and events are prominently placed on the website.

P4U Community

COMMUNITY

The integration of social media platforms like Facebook, Twitter and Instagram leads to a higher reach for the website and boosts the Community’s engagement.

#p4u

Since the padel community is very active on social media, it was essential for us to design a website that could integrate with these platforms to achieve greater reach and address the community at different touchpoints. 
 

#p4u Social Media

Design System & UI-Kit

The design elements used have a high value of recognition due to their vibrant colours and noticeable look and feel. They are easily readable on multiple interfaces - the landing page, a social media channel or an advertising column.
 

P4U Design System

Clicktrough

This video gives a short insight into the products functionalities. It shows an interactive prototype that you the possibility to experience products and services in the virtual world.
 

So... how can we help you?

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We’re ready to kick-start your
customer-centric transformation

Maike Burger is expert for customer experience and touchpoint management.
Maike Burger
Customer Centricity Expert
info@rpc-partners.com