Harald Mühlbacher is expert for crm, retail intelligence, data analytics and multi-channel marketing at rpc – The Retail Performance Company.
Harald Mühlbacher
Retail Intelligence Line Manager


Our resident data expert Harald Mühlbacher looks back on over two decades of experience in customer relationship management, multi-channel marketing and multi-channel sales, in a wide range of sectors. In his daily work at rpc, he helps companies tap into data’s potential, to overcome challenges in omni-channel marketing.