Data analytics

unlock the full potential of customer relationships

When it comes to managing and using customer data, a one-size-fits-all approach simply won’t do. You need a customized way of targeting the specific challenges and pain points your customers face. At rpc, our data analytics services and solutions check all the boxes.

We begin by implementing multi-channel campaigns across all touchpoints and continue to orchestrate customer specific communication campaigns. You also learn how to implement a consistent attribution model across the entire retail experience. Using state-of-the-art machine learning algorithms, you can tap into data-driven suggestions for optimizing your retail outlets, helping you come out ahead.

services offered:

Data strategy and business advisory

Analytics and business strategy, use case advisory and funnel management, data asset valuation

Data science

Predictive analytics, machine learning, data and text mining, advanced statistical modelling 

Big data engineering

Data architecture, data integration and migration, data warehousing and data lakes 

Visualization and reporting

KPI definitions and concepts, management and operational dashboards, standard and ad-hoc reporting 

Roll-out, training and coaching

Concepts and project management for global roll-out, roll-out delivery in HQ and markets, coaching and training set-up and delivery  

we support you to capitalize on data and make your business smarter.

contact our data analytics partner

expert
Dr. Horst-Florian Jaeck is partner at rpc – The Retail Performance Company and heads the Data Analytics division.
Dr. Horst-Florian Jaeck
Partner
about
Dr. Horst-Florian Jaeck leads the data analytics division at rpc. He has several years of consulting experience in various management functions with a focus on customer experience management and big data analytics.
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