Insight
agile methods and customer centricity - first steps to successful transformation
by Jannik Wahl
Agility and agile methods are gaining further importance. Proof of this can be seen especially in traditional companies that try to achieve agile transformation using various initiatives. Phrases such as “customer centricity”, “(agile) transformation”, “customer journey” and “customer needs” are omnipresent. But is agility the best approach for all companies?
