With the introduction of the new BMW 7 Series, rpc is making key product features come alive using augmented reality

HoloLens glasses make the invisible visible in BMW cars

by peter milotzki

You can hear it, feel it and you know that it exists, but: you cannot see it. We are talking about the powerful V12 engine of the new BMW760Li xDrive. The same applies to the body, which has been fitted with an extra light carbon core. Customers like to pay for innovative technologies in their vehicles, but cannot see them directly. The new Microsoft HoloLens glasses should help.  

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Jasmine Perera
Jasmine Perera
Head of Sales and Operations