Recreational Vehicles

The recreational vehicle industry is growing rapidly, fueled by changing travel habits, rising demand for flexible mobility and higher expectations for digital and sustainable solutions. At the same time, manufacturers and retailers face supply chain challenges, new competitors and shifting customer needs. At rpc, we support RV leaders in turning these dynamics into growth with customer-centric strategies and operational excellence.

Key challenges

Elevated customer expectations
Ranging from digital nomads to eco-conscious adventurers, buyers demand smart integration like Wi-Fi, solar power, app controls, and seamless omnichannel buying experiences.

Affordability and cost pressures
RVs remain expensive to buy and maintain. High purchase prices, interest rates, and insurance costs limit appeal beyond affluent buyers.

Shift to mobility living
The explosion of remote work and the "vanlife" trend drive adoption, but growth is pausing amid economic headwinds, higher interest rates, and reduced dealer inventory.

Tech transformation and infrastructure gaps
Smart features, electrification, and EV readiness are key differentiators. However, adoption depends on ecosystem readiness—connectivity, IoT, off-grid power, and charging infrastructure.

Supply variability and market fluctuations
Like past cycles in RV demand, current declines signal changing buying sentiment. Dealers and OEMs must stay nimble amid shifting demand and residual value erosion.

From vision to rollout — we help you get it done

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At rpc, we combine deep industry expertise with a hands-on mindset. Our solutions emerge at the intersection of market demands, organizational goals, and operational feasibility.

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We are transformation partners — from first vision to scaled implementation. Our services are designed to initiate, activate, and scale change in a structured and human-centered way.

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Through our cross-functional service portfolio — from people empowerment and performance management to program rollouts and digital tools — we help turn ambition into measurable impact.

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In a changing industry, the best strategy is one your people can actually deliver.

Erik Bellendir​, Partner

Approach

rpc supports RV players in turning uncertainty into opportunity. We co-design smart, customer-first experiences from digital retail tools and service journeys to launch plans for electric or tech-enabled models. Our teams enable dealer readiness, build digital capabilities, and help brand and operational strategies deliver performance – on the lot and on the road.
 

1

Customer-centric retail transformation

Redesigning the customer journey and enabling networks to meet rising expectations with agility and consistency.

2

Performance management and data-driven steering

Creating transparent, actionable frameworks to measure and optimize performance in real time.

3

Capability 
building and upskilling

Delivering global learning programs that prepare teams for digital tools and new business models.

4

End-to-end implementation 
and rollout

Ensuring initiatives take root through hands-on implementation across regions and markets.

Work

Behind every shift lies a decision: to challenge the status quo and shape something better. That’s where our work begins – alongside the people who dare to move first.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

TELECOMMUNICATION

Boosting CX with in-store 
voice AI

Analyzing 100+ consultations to improve customer experience through AI-powered, GDPR- and EU AI Act–compliant in-store voice insights.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

AUTOMOTIVE

Turning data into business impact with tailor-made LLMs

Transforming 21,500+ monthly votes and comments from internal and external data into actionable business insights.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

TECHNOLOGY

Elevating proficiency with AI knowledge assistant

Reducing coordination time by 35% with an AI powered personal knowledge assistant that enables employees to systematically access data by presenting it in an easy-to-understand way.

Experts

Our experts bring a strong mix of industry backgrounds and consulting experience to help you move from strategy to execution. Whether it’s designing future-ready sales approaches, enabling your dealer and service network, or managing large-scale capability programs, we work side by side with your teams to make transformation happen.

Let’s move forward – together

We're not here to tell our clients what to do. We’re here to help them do it – with clarity, confidence, and a shared goal. Reach out to us to explore how we can support your journey.

Contact

In a nutshell: What we bring to the table

We help organizations transform by focusing on what really matters:

  • Co-creation from day one – We work side by side with your teams to design solutions that truly fit.
  • People, processes, data – Our transformation triangle ensures a balanced, holistic approach.
  • From strategy to execution – We connect every step of the journey to drive real results.
  • Cross-industry perspective – Fresh thinking from retail and automotive sparks innovation.
  • Empowered teams – We build capabilities that make change stick and deliver measurable impact.

Whether through a short workshop, pilot, or full enablement – 
we’re ready when you are.

So, what's your challenge?

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We're ready to kick-start your 
customer-centric transformation.

Sandra Loos is managing director at rpc – The Retail Performance Company and expert for training and qualification.
Michael Erz
Managing Director
info@rpc-partners.com