Recreational Vehicles

Caravaning is one of the fastest-growing lifestyle segments, blending mobility, tourism, and outdoor experience. Yet the industry faces rising complexity: supply chain volatility, electrification, digital sales channels, and increasingly demanding customers. Dealer networks are evolving from family-run businesses to professional retail ecosystems – requiring new capabilities and operational excellence. We support manufacturers, suppliers, and dealers end-to-end: from strategic positioning and go-to-market design to execution, sales optimization, and dealer coaching.

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rc Mannheim
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Key challenges
 

Evolving customer expectations

Buyers today expect a seamless digital experience that spans from online research to post-purchase support. They also demand transparent pricing and personalized options that reflect their lifestyle, travel habits, and individual preferences.

Dealer network professionalization

Traditional dealerships must evolve by adopting structured sales processes and digital tools that enhance customer engagement and operational efficiency. Consistent performance standards across the network are essential to build trust and deliver a unified brand experience.

Supply chain volatility

Global disruptions in supply chains challenge manufacturers to maintain reliable sourcing and delivery timelines. This volatility requires agile planning and diversified supplier strategies to ensure production continuity and customer satisfaction.

Multibrand consolidation

The presence of multiple brands within a single dealership can dilute brand identity and confuse customers. Manufacturers and dealers must clarify brand positioning and align their offerings to specific customer segments to strengthen loyalty and recognition.

Omnichannel retail transformation

Brands need to integrate physical showrooms, trade events, and digital platforms into a cohesive customer journey. A unified retail experience across all channels enhances engagement and supports customers throughout their decision-making process.

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Recreational vehicles aren’t just products – they are lifestyle enablers. Our mission is to help OEMs and dealers translate passion into scalable business success.

Erik Bellendir​, Head of Recreational Vehicles

Approach

rpc enables recreational vehicle manufacturers, suppliers, and dealers to combine strategic clarity with hands-on execution. We develop growth strategies, optimize sales networks, and coach dealer organizations to deliver excellence at every customer touchpoint.
 

1

Future-proof strategy design

Turning trends and challenges into profitable, customer-centric business models. We design strategies that anticipate change and translate ambition into clear, actionable roadmaps.

2

Ecosystem orchestration

Shaping partnerships and digital platforms that integrate technology, regulation, and customer value. We design operating models and orchestrate touchpoints end-to-end to ensure seamless interaction across industries and functions.

3

Capability building and transformation

Equipping organizations and teams to master new tools, agile models, and cross-industry collaboration. From leadership enablement to employee empowerment, we foster a culture of adaptability and innovation.

4

End-to-end implementation

Driving initiatives from blueprint to market launch with measurable impact. We manage rollouts globally, align processes and systems, and ensure operational excellence through data-driven performance steering.

In a nutshell: What we bring to the table

We help organizations transform by focusing on what really matters:

  • Co-creation from day one – We work side by side with your teams to design solutions that truly fit.
  • People, processes, data – Our transformation triangle ensures a balanced, holistic approach.
  • From strategy to execution – We connect every step of the journey to drive real results.
  • Cross-industry perspective – Fresh thinking from retail and automotive sparks innovation.
  • Empowered teams – We build capabilities that make change stick and deliver measurable impact.

Work

Behind every shift lies a decision: to challenge the status quo and shape something better. That’s where our work begins – alongside the people who dare to move first.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

TELECOMMUNICATION

Boosting CX 
with in-store voice AI

Analyzing 100+ consultations to improve customer experience through AI-powered, GDPR- and EU AI Act–compliant in-store voice insights.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

AUTOMOTIVE

Turning data into business impact with tailor-made LLMs

Transforming 21,500+ monthly votes and comments from internal and external data into actionable business insights.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

TECHNOLOGY

Elevating proficiency with AI knowledge assistant

Reducing coordination time by 35% with an AI powered personal knowledge assistant that enables employees to systematically access data by presenting it in an easy-to-understand way.

Experts

Our experts bring a strong mix of industry backgrounds and consulting experience to help you move from strategy to execution. Whether it’s designing future-ready sales approaches, enabling your dealer and service network, or managing large-scale capability programs, we work side by side with your teams to make transformation happen.

Erik Bellendir
Carola Koreuber
Bengt König
Ramona Scheibe
Sebastian Schmidt

So, what's your challenge?

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We're ready to kick-start your 
customer-centric transformation.

Erik Bellendir is partner at rpc – The Retail Performance Company
Erik Bellendir
Partner
erik.bellendir@rpc-partners.com