Key challenges
Professionalization & Network Development
The industry faces the ongoing challenge of professionalizing its networks and processes. This includes upskilling employees and continuously developing dealer and service networks to ensure consistently high service quality and close customer relationships. Building a robust, future-ready network is essential for delivering value at every touchpoint.
Consolidation & Overcapacity
The market is characterized by overcapacity and increasing consolidation pressure. Companies must strategically position themselves to remain competitive in a tightening market, leverage synergies, and secure their market share. This often involves mergers, acquisitions, and optimizing operational structures.
Sustainability & Regulatory Requirements
Stricter environmental regulations and rising expectations for sustainable mobility solutions demand innovative approaches in product development and operations. Companies must comply with regulatory requirements while establishing sustainable value chains, from production to end-of-life recycling.
Digitalization & System Integration
Digitalization is transforming every aspect of the value chain. Integrating modern systems—from CRM and fleet management to digital service platforms—is crucial for increasing efficiency, leveraging data intelligently, and unlocking new business models. Seamless system integration enables better decision-making and customer engagement.
Investment & Innovation
Significant investments in research, development, and infrastructure are required to drive the transition to electrified, connected, and autonomous vehicles. At the same time, companies must bring innovations to market quickly and in a customer-oriented manner to stay ahead of the competition.
Customer Orientation & Service Quality
Customer expectations for service, flexibility, and tailored solutions are constantly rising. Companies need to align their offerings and processes with customer needs and deliver an excellent customer experience across all touchpoints, from sales to aftersales and support.
Generational Change & Talent Acquisition
Demographic change and generational shifts present the challenge of attracting new talent, retaining existing knowledge, and creating attractive working conditions. Companies must position themselves as employers of choice to secure the workforce of the future.
Electrification & New Drive Technologies
The shift to electric and alternative drive systems is a central challenge. This requires not only technological innovation but also adaptations in infrastructure, service, and sales to support new vehicle technologies and customer requirements.
Integration & Collaboration
The ability to seamlessly integrate various systems, partners, and processes—and to collaborate effectively both internally and with external stakeholders—is becoming a decisive success factor. Strong collaboration drives innovation, efficiency, and customer satisfaction.
In a changing industry, the best strategy is one your people can actually deliver.
Erik Bellendir, Partner
Approach
rpc helps Truck & Bus manufacturers and players tackle complex market demands through smart, customer-centric solutions. We co-create service models, strengthen sales and aftersales networks, and enable agile, data-driven performance. By bridging strategy and execution, we empower teams to deliver consistent, high-impact experiences that drive efficiency, loyalty, and sustainable growth.
Future-proof strategy design
Turning trends and challenges into profitable, customer-centric business models. We design strategies that anticipate change and translate ambition into clear, actionable roadmaps.
Ecosystem orchestration
Shaping partnerships and digital platforms that integrate technology, regulation, and customer value. We design operating models and orchestrate touchpoints end-to-end to ensure seamless interaction across industries and functions.
Capability building and transformation
Equipping organizations and teams to master new tools, agile models, and cross-industry collaboration. From leadership enablement to employee empowerment, we foster a culture of adaptability and innovation.
End-to-end implementation
Driving initiatives from blueprint to market launch with measurable impact. We manage rollouts globally, align processes and systems, and ensure operational excellence through data-driven performance steering.
In a nutshell: What we bring to the table
We help organizations transform by focusing on what really matters:
- Co-creation from day one – We work side by side with your teams to design solutions that truly fit.
- People, processes, data – Our transformation triangle ensures a balanced, holistic approach.
- From strategy to execution – We connect every step of the journey to drive real results.
- Cross-industry perspective – Fresh thinking from retail and automotive sparks innovation.
- Empowered teams – We build capabilities that make change stick and deliver measurable impact.
Work
Behind every shift lies a decision: to challenge the status quo and shape something better. That’s where our work begins – alongside the people who dare to move first.
TRUCK & BUS
Retail
Digitalisation Initiative
Retail digitalisation process & IT framework; incl. roll-out project management, change management & dealer training.
TRUCK & BUS
Retail
Standards Initiative
Retail sales & aftersales capability framework & excellence standards, for more customer orientation and digitalisation.
TRUCK & BUS
Sales
Incentive Program
Redesign of a Sales Consultant bonus / commission structure for more stringent performance orientation.
TRUCK & BUS
Premium
Customer Experience Roadmap
Defined premium CX strategy, vision & service design principles as a basis for an integrated brand experience development.
TRUCK & BUS
Electric Boost Sales
Training Event
Specialised event-based sales training curriculum focused on new electric product portfolio, incl. customer journey.
TRUCK & BUS
Sales Development
Programs
Structured sales development programme for international sales and customer experience excellence.
TRUCK & BUS
Future Readiness
Workshop
Strategy design and team building workshop to ensure future readiness by making steady progress towards a clear target picture.
TRUCK & BUS
Go-To-Market
Strategy
Defining a go-to-market strategy for the German bus market; incl. concrete potential retail partner identification.
Fuel for transformation
Fresh ideas for those shaping change
Experts
Our experts bring a strong mix of industry backgrounds and consulting experience to help you move from strategy to execution. Whether it’s designing future-ready sales approaches, enabling your dealer and service network, or managing large-scale capability programs, we work side by side with your teams to make transformation happen.
