rpc success story telekom multibrand

Success Story CX Design

Telekom Multibrand 

Client
Telekom  

Project
Telekom Multibrand  

We created an overall special brand display guideline for the Telekom Multibrand Dealer network that addresses customer and dealer problems. 

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In order to design a retail guideline our first approach was to understand the end customer and the dealer network necessities. Insights from this initial process outline the requirements and the problem.  Once that figured out, we used it as a base to create a premium system that can communicate the Telekom brand values in any retail space. Starting from the Magenta floor outline and ending up with the back-light banners, everything is focused on creating awareness, keep the playful brand tone and start a dialogue. 

By designing a modular and flexible guideline, we engaged all types of variation in wall type scenario or island type while keeping a focus on the customer experience and Telekom brand communication in space. Starting from the Magenta floor outline and ending up with the back-light banners, everything is focused on creating awareness, keeping the playful brand tone. New elements like a Co-Working table give a community approach to the system and the possibility to create new dialogues with Telekom customers. 

rpc & Telekom: Multibrand guideline
rpc success story Telekom Multibrand
rpc success story Telekom Multibrand
rpc success story Telekom Multibrand
rpc success story Telekom Multibrand

approach in detail

1

Start with the customer

One of our main focuses at the beginning was to understand the customer and dealer problems and challenges in order to offer a good product. This served as a base for the next interactions in design and development. 

2

Brand Dialogue

An overarching theme in the design process was to make sure Telekom brand values and premium feeling are communicated in space and in the customer journey. Every detail counts and will add value to the retail experience. 

3

Roll-Out

Piloting the shop in shop concept in a couple of locations gave us and Telekom the feedback we needed in order to adjust the final details. This flexible approach helped us to test the retail guideline in real life scenario.

created impact

We created an overall special brand display guideline for the Telekom Multibrand Dealer network that addresses customer and dealer problems. 

> 40 stores

roll out in more than 40 stores across Germany 

customer centricity

designed with the customer in mind

network

dealership network ready

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expert
Jan Schemuth is managing director at rpc – The Retail Performance Company
Jan Schemuth
Managing Director

about

Jan Schemuth is managing director and chief financial officer of rpc. He is responsible for new client accounts and markets, business development, and operative business management.

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