accelerate purchase decisions with Virtual Reality
Customer’s buying behavior is changing. Instead of visiting large dealerships in industrial areas, customers prefer showrooms in inner-city locations. Therefore, dealerships must find a way how to showcase the wide product range of BMW on limited space but also to increase the attractiveness of their showrooms.
In order to bring Virtual Reality in many markets, a convincing buy-in was needed. Therefore, an international rollout concept had to be developed that also included a training concept on how to enable store personnel in the usage of VR and its technical implementation.
Besides the rollout concept, the VR solution needed to be further developed in order to meet the market needs and requirements.
approach in detail
User story design to optimize the Customer Experience.
We set up an user story management in order to efficiently track and rapidly solve defects but also to improve the VR software based on customer and dealer feedback.
Integration of the new virtual touchpoint in Customer Journeys.
We designed the relevant customer journeys inclusive VR as new touchpoint in order to guarantee a seamless Customer Experience. Based on the Customer Journeys use cases had been derived.
Management of market specific adaptions.
We collaborated intensively with markets to qualify them for the implementation in their dealerships.