Munich creative business week

No-Line Dinner: impressions

On 13 March 2019, we hosted an extraordinary No-Line Dinner as part of Munich Creative Business Week (mcbw). Our guests went on a culinary-technological journey, where they experienced exciting information about tomorrow's customer interaction. We demonstrated rpc's expertise at various culinary stages – in a creative and tasty way: Persona design, agile transformation, customer experience design and data analytics.

Some impressions "in a nutshell"? Watch our video! (German only)

Persona-Design: App-Etizer

Our work with persona design was presented at the app-etizer,  where our guests assigned themselves to different food personas. How would you rate yourself? The attendees got buttons that labeled them as gourmet, fast food lover, pragmatist or nutrition-conscious. This ensured that all guests got the app-etizer that was right for their persona.

no line dinner food persona ernährungsbewusst and fast food lover
no line dinner appetizer vegetable
no line dinner appetizer sausage
no line dinner why personas?
no line dinner appetizer
no line dinner buttons
no line dinner buttons typfrage
no line dinner decorating appetizer

 

E.A.T. with agile methods

So it didn't matter whether gourmet, fast food lovers, pragmatists or the nutrition-conscious – there was something for everyone. With the help of "Schlemmersprints" we illustrated the analogy to the SCRUM method, which we use for our customers, in a creative way:  E.A.T –  Explore, Act, Transform. 

no line dinner overview food stations
no line dinner burger meat
no line dinner sandwich bread
no line dinner Jörg Sellerbeck Darth Vader

 

Data Dining: Perfect food combinations with data analytics tools

During the second sprint, the guests could dare to try completely new taste variations: It was not uncommon for some to have salmon with chocolate on their plates – the perfect combination, according to our data analytics experts! The analogy to our work: Data analytics creates the scientific – and methodical – basis to open up new approaches and solutions. With predictive modeling, possible customer behavior is made clear.

no line dinner food combinations
no line dinner people creating meal
no line dinner green wrap
no line dinner touchpoint schatzkammer
no line dinner ingredients in jars
no line dinner rpc team
no line dinner data analytics info text
no line dinner food combinations

 

Agile Dining for customer centricity

At Sprint 3, guests were able to create their own personal finish together with experienced chefs. Here, the Agile Dining System Matrix served as the basis for Scrum in order to achieve a result that matched the customer in a complex project environment. 

no line dinner Bernd Eigenstetter welcoming
no line dinner guests creating their meal
rpc no line dinner food
rpc no line dinner Michael Erz and Sandra Loos

 

Customer experience design: dessert creations in the culinary city

It's time for dessert! At the Sweet Shopping Experience in the Culinary City Collage, the guests could experience all kinds of dessert creations based on the new chocolate sorterty "Ruby". 

rpc no line dinner dessert culinary city green houses
rpc no line dinner design
rpc no line dinner dessert in houses
rpc no line dinner culinary city red houses

 

Customer feedback is king

"Feed back" was the motto at the feedback station, where we were happy to receive great comments. After all, customer feedback is the key to customer centricity.

rpc no line dinner feedback
rpc no line dinner feedback
rpc no line dinner feedback
rpc no line dinner pepper

 

Please find all insights to our no-line dinner here.

contact our customer experience design partner

expert
Bernd Eigenstetter ist partner at rpc – The Retail Performance Company and heads the Design line.
Bernd Eigenstetter
Partner
about
Bernd Eigenstetter heads the customer experience design line at rpc and has many years of design experience at bulthaupt, designaffairs, Designit Munich and Phoenix Design. His focus is on customer experience design, including the design of digital touchpoints as well as experiences in the room along the customer journey. 
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