Content Marketing & Strategy

Effective content marketing is essential to generate traffic and leads or increase customer loyalty and brand awareness. Unlock your brand's potential with expert Content Strategy & Marketing. From content brainstorming and creation to distribution and optimization, we offer end-to-end content solutions. Whether you need blog posts that educate, social media campaigns that engage, SEO-optimized web content that ranks, or email marketing that converts.

Let's Transform Your Content

Content is king

In today's digital landscape, quality content is paramount for success. We understand that crafting a compelling narrative and deploying effective content strategies can make all the difference in engaging your audience, driving traffic, and achieving your business goals.

In fact, 81% of marketers say content marketing is an important business strategy. But many companies don't have the resources to effectively implement content marketing. That's where rpc comes in: as an end-to-end marketing agency, we support you from content strategy planning to operational implementation.

Together, we'll transform your content into a powerful tool that drives growth, engagement, and success.

Content from A to Z

We have the right content solution for you. Whether B2B or B2C, our full-service offering includes:

  • Social media content
  • SEO-optimized website content
  • Advertising copy for Google & Meta
  • PR (press releases)
  • Email newsletters
  • Manuals, whitepapers, checklists, blog

Our experts in the CX design team ensure a visual implementation that impresses.


Next to a laptop, there is  notebook with a lightbulb

Unlocking Tomorrow's Content: Navigating  Content Management in the AI Revolution

In an age where AI reigns supreme, the landscape of content management and strategy is undergoing a profound transformation. Dive into our white paper as we reveal the secrets behind harnessing the power of AI to revolutionize content strategy, creation, and distribution.

 Contact us and we send you the complete whitepaper.

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"Content without strategy is like a recipe without instructions, leaving the chef lost in the kitchen. Content without storytelling is like a meal without seasoning, simply too plain and boring. "

Petra Balzer, Digital Marketing & Strategy


Your Challenges

You have great products, but nobody notices them? 

Is your content lacking a clear plan and not reaching the right people? 

Your target audience is defined but lacks emotional appeal?

Want better performance but lose the long-term perspective? 

You know content marketing is important but you simply don't have the time or resources?



Our Solutions

We increase your visibility with targeted content.

As a full-service marketing agency, we develop a comprehensive content strategy.

We create customized content with compelling storytelling.

Our KPI tracking and optimization maximize your potential.

We are here for you!

Our process 


We explore and analyze your needs

Together, we set individual content marketing goals, aligned with your business objectives. A comprehensive audit forms the basis:

  • Analysis of the current state and target group needs.
  • Competitor analysis
  • Keyword research and search trends
  • Definition of KPIs and schedule



We develop an individual strategy based the customer journey

Based on the defined goals, we create your customized content marketing concept:

  • Selection of suitable content formats along the customer journey
  • Determination of relevant channels for your target group
  • Structuring content according to search behavior
  • Storytelling: capturing the essence of your company



We implement the strategy and empower people

Implementation of the developed strategy and practical support in day-to-day business:

  • Creation of target group-specific content
  • Adaptation of formats for different channels
  • Monitoring of content
  • Reconciliation of paid and organic content



We enable longterm change by continuous optimization

Continuous development of content through:

  • Tracking relevant KPIs and data-driven optimization.
  • Monthly reporting with potential identification and optimization suggestions
  • Continuous testing, evaluation and adaptation of the strategy to customer needs and market trends


Your voyage towards content excellence begins right here.


We’re ready to kick-start your
customer-centric transformation

Petra Balzer ist Manager und Online Marketing Expertin bei rpc – The Retail Performance Company
Petra Balzer
Digital Marketing & Strategy