
Insight
will e-commerce overtake physical retail?
by Jan Schemuth
Spend time, socialize, get inspiration. And in the end: buy products! That’s what retailers want their customers to do when they invite them into their future stores. The question, how customers buy and how they will buy in the future, occupies retailers all over the world. If physical retail should not be a thing of the past, but also be the future, then the classical store formats will have to develop. The solution: an omnichannel business model. Read here five facts about the future of physical retail that might change your point of view.


