The Zurich Job: Is Retail still a Destination?
Certainly not everywhere, but here in Zurich it is.
Here retail is a model of success: it's fun, it inspires, we can't get enough. We know it's well done - finely conceived, target groups in view, customer experience in focus.
Modern retail is very different from traditional product-based business models, and that's what we're demonstrating here using Zurich as an example.
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Maike BurgerCustomer Centricity Expert
Maike is our resident specialist in customer experience strategies and concepts. Together with her team she designs exceptional customer experiences in physical & digital spaces with a special twist. As a design thinker, she works for renowned clients on the development of innovations and also implements them with a focus on operational excellence.