Automotive OEMs

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Driving transformation in a defining decade of mobility

The automotive OEM sector faces a unique set of challenges today: rapid technological shifts, evolving customer demands, regulatory pressure, and new business models all create a complex environment.

At rpc, we understand that overcoming these challenges requires more than standard solutions. It takes a deep understanding of the industry’s dynamics and a flexible, collaborative approach.

Key challenges we see / Frequently asked questions

Electrification and software-driven innovation: OEMs must adapt quickly to electrification trends and integrate software as a core part of the vehicle experience—balancing speed, quality, and cost.

Changing customer expectations: Today’s buyers expect seamless, personalized, and digital-first experiences—from discovery to aftersales. Retail and service models need to evolve accordingly.

Regulatory complexity: Increasing environmental and safety regulations demand agile compliance strategies without sacrificing competitiveness.

New retail and sales models: Shifts such as agency models and direct sales require new capabilities, processes, and organizational mindsets.

Talent and capability gaps: The pace of change calls for continuous upskilling and engagement across sales and service teams.

From vision to rollout — we help you get it done

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At rpc, we combine deep industry expertise with a hands-on mindset. Our solutions emerge at the intersection of market demands, organizational goals, and operational feasibility.

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We are transformation partners — from first vision to scaled implementation. Our services are designed to initiate, activate, and scale change in a structured and human-centered way.

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Through our cross-functional service portfolio — from people empowerment and performance management to program rollouts and digital tools — we help turn ambition into measurable impact.

Our approach

Success in automotive means more than just visionary ideas. It requires hands-on execution and the ability to align diverse teams around a common goal. That’s why we combine deep sector knowledge with cross-functional capabilities, including:

1

Customer-centric retail transformation

Reimagining the customer journey and enabling sales & service networks to meet rising expectations with agility and consistency.

2

Performance management and data-driven steering

Building transparent, actionable performance frameworks that help OEMs measure and optimize results in real time.

3

Capability building and upskilling

Designing global learning programs that prepare sales and service teams for new business models and digital tools.

4

End-to-end implementation & rollout

Supporting the practical deployment of initiatives to ensure they take root across regions and markets, with sustainable impact.

Transformation in action

Behind every shift lies a decision: to challenge the status quo and shape something better. That’s where our work begins – alongside the people who dare to move first.

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TELECOMMUNICATION

Boosting CX with in-store 
voice AI

Analyzing 100+ consultations to improve customer experience through AI-powered, GDPR- and EU AI Act–compliant in-store voice insights.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

AUTOMOTIVE

Turning data into business impact with tailor-made LLMs

Transforming 21,500+ monthly votes and comments from internal and external data into actionable business insights.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

TECHNOLOGY

Elevating proficiency with AI knowledge assistant

Reducing coordination time by 35% with an AI powered personal knowledge assistant that enables employees to systematically access data by presenting it in an easy-to-understand way.

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Matthias Braun​, Partner

Meet the experts driving our Automotive OEM work

Our team brings decades of combined experience from automotive leadership roles and consulting. They know the sector’s nuances and are passionate about enabling your teams to succeed – whether it’s through strategy workshops, on-the-ground coaching, or full-scale program management.

Let’s move forward – together

We're not here to tell our clients what to do. We’re here to help them do it – with clarity, confidence, and a shared goal. Reach out to us to explore how we can support your journey.

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In a nutshell: What we bring to the table

We help organizations transform by focusing on what really matters:

  • Co-creation from day one – We work side by side with your teams to design solutions that truly fit.
  • People, processes, data – Our transformation triangle ensures a balanced, holistic approach.
  • From strategy to execution – We connect every step of the journey to drive real results.
  • Cross-industry perspective – Fresh thinking from retail and automotive sparks innovation.
  • Empowered teams – We build capabilities that make change stick and deliver measurable impact.

Let’s identify your first high-impact use case together.
Whether through a short workshop, pilot, or full enablement – 
we’re ready when you are.

So, what's your challenge?

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We're ready to kick-start your 
AI-driven customer-centric transformation.

Sandra Loos is managing director at rpc – The Retail Performance Company and expert for training and qualification.
Michael Erz
Managing Director
info@rpc-partners.com