Commercial Vehicles

The commercial vehicle market is under pressure: New drivetrains, digital services, and rising customer expectations meet high costs, regulatory demands, and volatile supply chains. To stay ahead, companies must rethink their business from sales to service – customer-centric, efficient, and future-ready. At rpc, we help industry leaders turn complexity into measurable results — from developing new services and driving sales to preparing dealer networks for a digital future. 

Whether it's agricultural machinery, Trucks & Bus, or construction equipment — each segment faces unique challenges and opportunities. To address these differences effectively, we’ve structured our approach into three key clusters:

 

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Agricultural Machinery

Smart services for efficiency and a connected agriculture.

The agricultural machinery sector is undergoing a profound transformation. Manufacturers, dealers, and customers must collaborate more closely to unlock the full potential of digital services. With seasonal peaks, complex machine fleets, and increasing sustainability demands, the challenge lies not only in technology—but in integrating it across the entire value chain.

 

Key Challenges:

  • Fragmented dealer networks and low digital maturity
  • High investment pressure with shrinking margins
  • Need for customer-centric service and communication models
     

 

Our Approach:

We support manufacturers and dealers in developing smart sales and service processes — from strategy to implementation. Together, we shape the future of agricultural machinery to be digital, efficient, and customer-focused.

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Trucks
& Bus

Rethinking mobility, for drivers and passengers.

The commercial vehicle industry is in the midst of a paradigm shift. Electrification, connectivity, and new mobility concepts are reshaping sales and service requirements. OEMs must establish multi-touchpoint sales models, build direct customer relationships, and maintain service excellence across regions and brands.

 

Key Challenges:

  • Dealer network transformation through consolidation and digitization
  • Complex B2B sales processes with evolving buying teams
  • Uptime guarantees and connected service processes as key differentiators

 

Our Approach:

We help OEMs and dealers future-proof their sales and service organizations —with a focus on efficiency, customer centricity, and digital excellence.

 

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Construction
 

Building under pressure with connected equipment and processes.

The construction equipment sector faces intense pressure for efficiency and sustainability. Digital solutions promise transparency and control—but implementation often fails due to fragmented processes and lack of integration. Manufacturers and dealers must find new ways to anticipate customer needs and deliver real value.

 

Key Challenges:

  • Project logistics and machine connectivity as strategic levers
  • Safety requirements and regulatory complexity
  • Demand for scalable digital service and support models

     

 

Our Approach:

We co-create digital ecosystems that intelligently connect machines, people, and processes — for greater productivity, safety, and customer satisfaction.
 

From vision to rollout — we help you get it done

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At rpc, we combine deep industry expertise with a hands-on mindset. Our solutions emerge at the intersection of market demands, organizational goals, and operational feasibility.

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We are transformation partners — from first vision to scaled implementation. Our services are designed to initiate, activate, and scale change in a structured and human-centered way.

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Through our cross-functional service portfolio — from people empowerment and performance management to program rollouts and digital tools — we help turn ambition into measurable impact.

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In a changing industry, the best strategy is one your people can actually deliver.

Erik Bellendir​, Partner

Work

Behind every shift lies a decision: to challenge the status quo and shape something better. That’s where our work begins – alongside the people who dare to move first.

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TELECOMMUNICATION

Boosting CX with in-store 
voice AI

Analyzing 100+ consultations to improve customer experience through AI-powered, GDPR- and EU AI Act–compliant in-store voice insights.

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AUTOMOTIVE

Turning data into business impact with tailor-made LLMs

Transforming 21,500+ monthly votes and comments from internal and external data into actionable business insights.

rpc-Wie Unternehmen ihre Mitarbeitenden auf die KI-Reise mitnehmen sollten

TECHNOLOGY

Elevating proficiency with AI knowledge assistant

Reducing coordination time by 35% with an AI powered personal knowledge assistant that enables employees to systematically access data by presenting it in an easy-to-understand way.

Experts

Our experts bring a strong mix of industry backgrounds and consulting experience to help you move from strategy to execution. Whether it’s designing future-ready sales approaches, enabling your dealer and service network, or managing large-scale capability programs, we work side by side with your teams to make transformation happen.

Erik Bellendir
Sina Droste
Thomas Pauli
Philipp Kranich
Marcel Wintjen
Christian Sereny
Stefan Sittner

Let’s move forward – together

We're not here to tell our clients what to do. We’re here to help them do it – with clarity, confidence, and a shared goal. Reach out to us to explore how we can support your journey.

Contact

In a nutshell: What we bring to the table

We help organizations transform by focusing on what really matters:

  • Co-creation from day one – We work side by side with your teams to design solutions that truly fit.
  • People, processes, data – Our transformation triangle ensures a balanced, holistic approach.
  • From strategy to execution – We connect every step of the journey to drive real results.
  • Cross-industry perspective – Fresh thinking from retail and automotive sparks innovation.
  • Empowered teams – We build capabilities that make change stick and deliver measurable impact.

Whether through a short workshop, pilot, or full enablement – 
we’re ready when you are.

So, what's your challenge?

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We're ready to kick-start your 
customer-centric transformation.

Erik Bellendir is partner at rpc – The Retail Performance Company
Erik Bellendir
Partner
erik.bellendir@rpc-partners.com