rpc expands its Consulting Portfolio and integrates Prudentes Management GmbH
Munich, August 17, 2026 – rpc – The Retail Performance Company (rpc) is strategically expanding its consulting portfolio to include restructuring, efficiency improvements, M&A support, and the strategic development of retail companies through its merger with the consulting firm Prudentes, effective October 1, 2026. For founder and CEO Norbert Irsfeld, who has successfully built Prudentes Management GmbH into a thriving company over the past 20 years, this opens up prospects for further growth and international expansion. Prudentes’ existing business will become a fully integrated part of rpc. The team will be integrated into the rpc organization and will continue its work within existing structures.
With this acquisition, rpc is expanding its position as a consulting partner for companies in the automotive, commercial and recreational vehicles, retail, financial services, and industrial and engineering sectors. This expansion is part of the strategic development of the consulting portfolio: While rpc supports companies in tapping into growth potential, transforming their sales and service organizations, and sustainably increasing their performance, Prudentes brings many years of expertise in the areas of restructuring, efficiency improvement, M&A, and corporate development. These areas of expertise complement one another in addressing key management challenges and lay the foundation for an even more comprehensive consulting offering.
Going forward, the two companies aim to work together to support clients throughout the entire corporate lifecycle. In doing so, rpc is not only expanding its service portfolio but also creating additional value for clients who must simultaneously address issues of growth, efficiency, and transformation in an increasingly volatile market environment. Particularly in the automotive sector, where both companies bring many years of expertise to the table, this creates a consulting offering that, for the first time, addresses the full range of strategic and operational challenges from a single source.
Pooling Expertise for Growth, Change, and Securing the Future
“Our partnership with Prudentes has evolved over many years and has grown out of joint projects and a shared understanding of the challenges our clients face. It has become increasingly clear just how well our areas of expertise complement each other. Together, we are creating a consulting offering that supports companies throughout their entire lifecycle. We are very pleased to welcome the Prudentes team to rpc and to shape the future together,” say rpc Managing Directors Sandra Loos, Christian Feilmeier, and Michael Erz.
Going forward, Norbert Irsfeld, founder and managing partner of Prudentes, will serve as a partner and Service Lead for Transformation at rpc, as well as overseeing the automotive retail sector. Together with his team of about ten people, he will continue Prudentes’ existing consulting services while also driving the integration of these new capabilities into rpc’s service portfolio.
“The market is facing profound changes. Today, retail groups and small and medium-sized enterprises need partners who keep growth, efficiency, and transformation in mind. In rpc, we have found the ideal partner to support our clients even more comprehensively in the future. At the same time, Prudentes will remain as a brand. Especially when it comes to sensitive issues such as restructuring, succession planning, or transactions, our independent positioning is a key success factor that we intend to maintain,” says Norbert Irsfeld, founder and managing partner of Prudentes.
For Prudentes’ clients, the proven collaboration will remain unchanged. Points of contact, projects, and consulting services will continue seamlessly. At the same time, the affiliation with rpc opens up additional opportunities—from expanded implementation capabilities and international project experience to a broader spectrum of consulting and transformation expertise. Clients thus benefit from the continuity of a trusted partner as well as from the additional resources of an internationally established consulting firm.
About rpc
rpc – The Retail Performance Company is the leading management consulting firm specializing in customer-centric performance: from strategy, customer experience design, and data & technology to people empowerment and performance management. We are committed to supporting our clients with comprehensive, one-stop solutions—from strategy through implementation. Our focus is on creating inspiring customer experiences to foster sustainable, value-adding relationships between brands and end customers. rpc was founded in 2013 as a joint venture between the BMW Group and H&Z Unternehmensberatung and has over 450 employees across 12 countries.
About Prudentes
Prudentes is one of the leading consulting firms that advises the automotive retail and distribution sectors on their transformation processes. As part of its strategic consulting services, Prudentes supports automotive dealerships in their future positioning and value creation. Through Mergers & Acquisitions (M&A), Prudentes offers its automotive dealership clients the opportunity to sell their businesses, grow externally through acquisitions, or prepare for mergers. Restructuring consulting is Prudentes’ core business. Car dealerships facing financial difficulties are guided back onto the path to success—strategically, in terms of profitability, and financially—by Prudentes’ restructuring experts. Prudentes was founded in 2007. Norbert Irsfeld is the sole shareholder. A team of 15 employees advises car dealerships and automakers in the German and European markets.
