Virtual product training for BMW China

To allow BMW dealers in China to experience the unique features of the new model in closer detail, rpc – The Retail Performance Company will be running its first-ever virtual training program allowing participants to see the new rear axle up close without the vehicle having to be raised up on a lifting platform. In a specially developed virtual training space, the trainer will take BMW sales staff around a virtual 5 Series model and explain the various product details and functions of the different components. Participants will be able to take a close look at the new axle suspension or the inner workings of the shock absorbers with the help of a pair of HTC VIVE virtual reality glasses.
Experience innovative technology up-close with the virtual reality glasses HTC VIVE
“The BMW dealers are able to see components that would otherwise remain hidden under the chassis,” says Peter Milotzki, VR and AR expert at rpc, outlining the centerpiece of the training program. It provides a detailed picture of every component and how it works – from a virtual 360-degree view right down to each individual screw. To see the running gear and powertrain, participants can use the HTC VIVE glasses to remove the chassis and body shell from the BMW 5 Series model. rpc developed the content and learning strategy for this training program itself. “From our perspective, it is important that we use new methods to prepare sales staff in the best possible way for selling these vehicles,” says Christian Feilmeier, Managing Director at rpc and responsible officer for rpc China.
rpc is an experienced sales expert with a wide range of projects in virtual and augmented reality. The company develops applications for its customers and organizes virtual training programs, trade fair exhibitions and dealer shows.
rpc – The Retail Performance Company
Katharina Weindl
Marketing Manager
Tel: +49 (0) 160 973 244 09, E-Mail: katharina.weindl@rpc-partners.com