Case study: How companies can increase their e-commerce business

Strengthen the sale of used cars
To strengthen its e-commerce business, BMW is relying on a new platform for used cars searches. In doing so, BMW dealers will have the option in the future to not only offer vehicles online when selling used cars, but also to organize professional marketing communication for marketing used cars and take advantage of social media channels. The platform provides the necessary interfaces to the most important independent portals in order to avoid duplicate maintenance of vehicle data, for example, and ensures a high quality online presence.
This year, pilots of these new used vehicles sites have already been put in place in three selected markets in order to plan a subsequent worldwide rollout using the experience gained.
First steps toward a “one-stop-shop” solution
The first step toward a “one-stop-shop” solution is BMW’s new online shop within the after sales sector. Since the end of 2016, the dealer’s services have been on offer here, alongside lifestyle products and replacement parts. When visiting the BMW online shop, customers are able to choose freely the dealer’s product offer at which they would like to look. Because it often doesn’t stop at an online purchase but is also about having the replacement part fitted in the vehicle, dealers open up another local business area via the online sale.
rpc supports BMW in both e-commerce projects. This involves both strategic issues and the onboarding of dealers.
rpc – The Retail Performance Company
Katharina Weindl
Marketing Manager
Tel: +49 (0) 160 973 244 09, E-Mail: katharina.weindl@rpc-partners.com